WHAT’S NEXT – HOT UP AND COMING ARTISTS ON YOUR NEW NOW ALBUM

Unlikely Candidates

"Novocaine"

One listen to The Unlikely Candidates, and its clear that the Fort Worth, TX alternative rock mavericks create their own scene. One song vaults from stadium anthem into a piano ballad, while the next twists from syncopated singalong into a contemporary grunge-influenced pop song. Boundaries don’t apply to the quintet - Kyle Morris (vocals), Brent Carney (lead guitar), Cole Male (guitar(, Jared Hornbook (bass), and Kevin Goddard (drums). Influenced by everything from Oasis, The Strokes, and Led Zeppelin to romantic poetry and the writings of Tao Lin, the group consistently craft unpredictable, unbreakable, and undeniable alternative pop rock music powered by gritty attitude, danceable swagger, and indie flair.

Hailing from Texas, the boys immediately separated themselves since uniting in high school. Breaking from the typical musical traditions associated with the Lone Star State, they turned up with an alternative style of their own. They challenged the status quo and carved out their own niche in Fort Worth. That instinct continues to serve them well as they bulldoze their own path.

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Willa Amai

“Trampled Flowers”

At just 14 years old, singer/songwriter Willa Amai has already revealed herself as an artist of extraordinary depth. Since contributing an original song to the 2017 Served Like A Girl soundtrack, the L.A. native has captivated audiences with her stripped-back and stunning cover of Daft Punk's "Harder, Better, Faster, Stronger" (a track that amassed over 6 million YouTube views and more than a million streams following its feature in a Clio Award-winning TV spot for QuickBooks). She's also won acclaim for her breathtaking rendition of Dolly Parton's "Here You Come Again' (recorded with Dolly herself and featured on the Dumplin' soundtrack), with Esquire praising the duet as "truly exceptional" and "one of the few moments that an accompanying voice is able to keep up with Parton's" and Refinery29 hailing their interaction as "a passing of the torch."

On her new single "Trampled Flowers," Willa brings her magnetic vocal presence to a wistful reflection on broken hope. Accompanied by a beautifully cinematic video directed by Mark Romanek (the esteemed filmmaker known for his work with Beyoncé, Fiona Apple, and Madonna), "Trampled Flowers" finds Willa imbuing each line with a lyrical complexity and soulful vulnerability. It's exactly that dynamic that first drew the attention of Linda Perry, the multi-platinum producer who's worked with P!nk, Gwen Stefani, and Christina Aguilera. Recently signed to We Are Hear - a label/publishing/management company co-founded by Perry and multi-platinum producer Kerry Brown (Smashing Pumpkins, Miley Cyrus) - Willa is currently in the studio with Perry and working on her forthcoming full length debut album.

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Jarami

“No Chance”

Since their emergence as Jarami, they have produced various hits including Frank Ocean's "Chanel", Camila Cabello's "Never Be The Same" and most recently co-wrote and co-producted Sily City's "Electricity" with Dua Lipa, for which they won a 2019 Grammy Award in the Dance Recording category.

In addition to their producer accoladem they released their solo debut EP, Sketches in 2017. The EP received praise from various outlets including HYPEBEAST, Highsnobiety, Complex, FADER, and many more.

Unlike many producer duos, Jarami solely create all of their music, visuals, and artwork on their own. They write, sing, and perform their music, fusing unlikely sounds to create their own unique production palette that does not confine them to just one genre, making them a standout act to watch.

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YK Osiris

“Worth It”

Born Osiris Williams, the 19-year-old singer has only been taking music seriously since 2018, but even his early singles like "I'm Next (Freestyle)" and "Loyalty" have all turned into breakout moments. YK Osiris is from Jacksonville, Florida, far from the creative hub of the bubbling South Florida rap scene, which put him in a position to work harder for his spot. "We don't have a lot of resources," he says. "We don't have the biggest studios. We don't have the biggest DJs. We had to make it on our own. I made it, and I got out of it." While this caused him to have a love-hate relationship with Jacksonville, he appreciated all the support he received from his city before the fame. Now residing in Atlanta, he is determined to elevate his path to success.

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GREY & Léon

“Want You Back”

Upending expectations and reimagining the musical landscape itself, Grey dive beyond the superficial surface and emerge with a signature style and sound of their own. The duo - brothers Kyle and Michael Trewartha - architect lush, layered, and lively pop by way of organic instrumentation, cinematic ambition, and a hint of neon dance-floor sheen. This approach cemented the multi-platinum Los Angeles group as a quietly influential force throughout popular music since their emergence in 2014. To date, their catalog eclipses 1 billion Spotify streams. That growing discography spans everything from the 2017 Chameleon EP to singles such as he RIAA triple-platinum BMI Pop Award-winning "Starving" alongside Hailee Steinfeld, "Crown" with Camila Cabello for NETFLIX's Bright Original Motion Picture Soundtrack, "I Miss You" [feat. Bahari], and the 2018 Hot 100 Top 5 smash "The Middle" with Zedd and Maren Morris. Not to mention, they continuously turn heads with their high fashion runway-ready style and neo-futuristic aesthetic. In addition to touring with Zedd, the pair have performed everywhere from Electric Zoo to the GRAMMY®

Awards, The Billboard Music Awards, Ellen, and beyond. Everything stems from a pure passion for music shared by the brothers since childhood. "For us, music is way deeper than an accessory to identify with a social group or tribe," exclaims Kyle. "Throughout our whole lives, when we heard certain songs, melodies, or chord progressions, they evoked this visceral emotion within us. We're trying to get everyone to experience that same sentiment." In order to do so the boys widened their sonic palette in 2018. As "The Middle" took off, they made a conscious decision to further incorporate live elements beyond their signature piano and guitar. The instrumental core remained intact. Such choices represented a clear and cohesive evolution. "We come from a band world," continues Kyle. "The more we got into the electronic dance music scene as DJs and producers, the more we missed playing instruments, so we gradually added as many live elements as we could into our shows." The 2018 single "Want you Back" [feat. LÉON] sees them confidently leap into new territory once more. A rush of piano, echoing beats, and rich orchestration, they create an inimitable and idiosyncratic soundscape augmented by samples of water and streetlights referencing direct lyrics. "'Want You Back' really shows the scope of our sound for the first time," says Michael. "We were listening to LÉON a lot and thought she would fit perfectly. She ultimately did. Musically, we want to bring something weird and unique to pop. This song does that. It all felt meant to be." "We want people to feel how powerful music can be," Kyle leaves off. "We hope they can experience it the way we do." "We've really come into our own," concludes Michael. "This is our identity."

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