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What’s Next – hot up and coming artists on your new NOW album


17-year-old singer and songwriter Clairity encodes a message of empowerment within the glitch-y electronic production and airy pop vocalizations of her music. If you meet her in person, she’s not far from a character in Kick Ass or a Wes Anderson flick. To put it simply, she’s like the rad little sister you wish you had who splits her time between marathon Nintendo 3DS sessions, drawing, rocking Tumblr and Deviant Art, penning short stories, and writing songs.

Beginning voice lessons at the age of eight, she quickly developed a dynamic range. After learning how to play keyboards from instructional videos on YouTube, she’d spend her afternoons writing song after song, architecting a space separate from the confines of super-suburban White House, TN. Songwriter Pebe Sebert became a fan and sometime writing partner, even initiat- ing sessions between her daughter Ke$ha and a still-in-high-school Clairity. An independent A&R scout handed off some of her music to Kara DioGuardi, and the two began a partnership that led to a call from LAVA C.E.O. and founder Jason Flom who signed her in December 2014.

In the Spring of 2015, Clairity introduced herself to the world with her first track for LAVA/Republic, “Sharks In The Swimming Pool.” Coupling immersive production with a clever and catchy refrain, she painted a vivid picture of what it’s like to be the awkward one who stands out from the crowd. “Scarecrow,” off her upcoming debut EP, ALIENATION, showcases her cinematic narrative ability with the lyrics and melodies actually originating from a poem that she brought to a songwriting session. Clairity is utilizing her music to make a rather important statement and shedding light on a truth everybody should embrace—no matter what age. ALIENATION lends a voice to the non-conformist who has a breadth of spirit on the verge of being unlocked.


A name given at birth, Jidenna means “embracing the father,” in the Igbo language. His music is a testimonial to the contrasting experiences that have shaped, complicated, and ultimately defined his life – an origin story that covers multiple continents, coasts, and calamities.

Often described as a millennial version of Andre 3000, with the lyrical acumen of Kendrick Lamar and worldliness of Stromae, Jidenna continues to cultivate a singular approach to arts, culture, and community, refining his elegant, funky take on hip-hop – a genre he defines
as Swank – that brings together sociopolitical content and personal narratives wrapped in sounds that get his legendary soirees turned up.

Jidenna’s debut single, “Classic Man,” is part of the Wondaland Presents: The Eephus compilation from Janelle Monae’s Wondaland Records.

Conrad Sewell

The arrival of Conrad Sewell marks the birth of a major new talent. Currently working on his debut album to be released by 300 Entertainment, fans across the globe got their first taste of Sewell via producer/DJ KYGO who’s first single “Firestone” (featuring the vocals and songwriting of Conrad became a worldwide triple platinum smash.

Conrad is also debuting his own music as his first single “Hold Me Up” begins to take flight in Europe now and in the United States later.

“Finding a sound is everything,” says Conrad Sewell, “especially since I love so many types of music and grew up listening to so many types of music. With my voice, I can sing a lot of different styles, and it was a real struggle to hone in on one thing. So since this is the first thing people are going to hear from me, I wanted to focus on the songwriting—write songs that I felt were timeless or represented what I really wanted to say.”


Los Angeles’ quartet Smallpools
is known for their synth-rock melodies and feel-good power pop anthems. Hailed by press and fans alike for their catchy songs and energetic live shows, they bring infectious energy to their track “Dreaming,” produced by Captain Cuts and featured on their debut album LOVETAP!

All Time Low

American rock band All Time Low’s sixth studio album, Future Hearts, debuted at #1 in the US and UK and is topping the charts across the globe. The band has sold millions of albums worldwide, raked in 100+ million views on YouTube, toured with bands like Fall Out Boy, Green Day and Foo Fighters, and have played major festivals like Soundwave in Australia and Vans Warped Tour in America. Made up of members Alex Gaskarth, Jack Barakat, Zack Merrick and Rian Dawson, All Time Low burst onto the scene in 2003 with their debut album, The Party Scene, and have released five studio albums prior to Future Hearts. The band hit #1 with multiple album releases on Billboard’s Rock Albums and Alternative Albums chart and debuted their last three consecutive albums in the Top 10 on the Billboard 200. They’ve appeared on national television shows like Jimmy Kimmel Live! and The Tonight Show, were named “Band of the Year” by Alternative Press Magazine, and have won two AP Awards and two Kerrang Awards. The guys will also make their big screen debut in 2015, as well as provide the soundtrack for the upcoming film, Fan Girl, along side Meg Ryan and Kiernan Shipka.