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What’s Next – hot up and coming artists on your new NOW album


Hailed by Billboard as “Music’s First Vine Star”, Island Records artist Shawn Mendes is transitioning from teen viral online sensation to major best-selling status. Shawn’s self-titled 4-song EP took over the #1 position on iTunes in less than 30 minutes which followed suit to his debut single “Life of The Party,” that vaulted to the top spot less than one hour after its release. 16 years old from Pickering Ontario, Shawn first caught the attention of thousands of fans and music executives alike with his 6 second Vine covers. Having just wrapped 6-week Summer tour, Shawn is currently working on his debut album coming soon.


California born pop/singer-songwriter Eden xo has released her debut single, “Too Cool To Dance” via Virgin Records. The French House influenced club anthem was produced by Fred Falke (Ellie Goulding, Daft Punk) and Virgin Records Chief Creative Ron Fair (Christina Aguilera, Black Eyed Peas, Fergie); it fuses the musicality of Michael Jackson and early Madonna with an au courant lyrical edge.

Born Jessica Eden Malakouti, Eden xo was last seen as the much buzzed about independent artist and electro-pop “next big thing”, Jessie and the Toy Boys, opening for Britney Spears and Nikki Minaj on the Femme Fatale Tour. With an inspired creative transformation to the moniker Eden xo, the just released, retro-fresh club-banger “Too Cool To Dance” signifies an emancipation from the past and a clear path to her freedom and future. who premiered “Too Cool To Dance” called it, “a great song from a creatively rejuvenated diva.”


Multi-platinum recording artist, actress and humanitarian Hilary Duff signed to RCA records in 2014 and is currently finalizing her fifth studio album. The highly anticipated and buzzed-about album will mark the release of her first original material since 2007. Hilary has sold more than 15 million records worldwide. She has won two Platinum awards and her concerts are routinely sold out across the country as
she attracts a large and loyal fan base.

She gained fame on the Disney Channel’s top-rated series “Lizzie McGuire” in 2001. Hilary will grace the silver screen once again in her role as twenty-something Kelsey in TV Land’s newest original series “Younger,” starring alongside Tony Award winner Sutton Foster, Debi Mazar and Miriam Shor. The series is written, executive produced and directed by Darren Star of “Sex and the City”.


After wowing America on The X Factor U.S.A.’s third and final season, and reaching #1 on iTunes with their covers of A Great Big World’s “Say Something,” and Sara Bareilles’ “Gravity,” the group inked their album deal with Columbia Records and Syco Entertainment. Alex & Sierra have already sold more than a million units of their X Factor repertoire, garnering over 2 million online fans and 85 million overall YouTube views during their ascent as one of the most buzzed-about pop duos in years.

Alex Kinsey and Sierra Deaton met while still in high school. The duo formed a close relationship, and the collaboration began to blossom creatively, gradually transitioning into Alex & Sierra. The effusive duo captured their initial X Factor audition in front of a rubber ducky shower curtain in Alex’s college dorm. The performance would eventually snag them a spot on The X Factor. Mentored by Simon Cowell, Alex & Sierra grew into one of the franchise’s most popular acts, becoming the first group to win on the U.S. edition of the show.

After The X Factor, Alex & Sierra headed back to Los Angeles to start work on their debut album, It’s About Us. The idea was to create original songs that reflected the duo’s thoughtful, amiable aesthetic. They worked with various musicians and producers, including Jason Mraz, Toby Gad, Sam Hollander, Julian Bunetta, John Ryan, John Shanks and Martin Johnson. The first single, “Scarecrow,” is a rollicking folk pop stomper that perfectly melds the singers’ voices.


Rae Sremmurd, from Tupelo, Mississippi, but based in Atlanta, Georgia, and comprised of real life brothers Swae Lee and Slim Jimmy, are the first
act signed to super producer Mike WiLL Made-It’s label Ear Drummer Records/Interscope Records. For two kids from a city with little history outside
of its musical heritage (Tupelo is home to Elvis Presley and Diplo), and in a state short on role models, music, from a young age, became a way for Jimmy and Lee to escape the desperation of their surroundings. Rae Sremmurd’s first single under the Ear Drummer Records umbrella, “No Flex Zone,” has experienced immediate success, entering the top 40 of Billboard’s Hot 100 Billboard singles chart, and receiving an official remix from some of rap’s biggest names, including an official remix that features Nicki Minaj and Pusha T. With a follow-up single “No Type,” already making waves, and their SremmLife EP on the way, this is just the beginning for two small-town brothers from Tupelo. You’ve now entered a no flex zone.