Hunter

Hunter

There’s a wise and eloquent spirit bouncing between moments of soulful expression, R&B energy, pop bliss, and alternative boundary-breaking at the heart of Hunter’s music. A storyteller packed with soul whose honesty rings out just as powerfully as her vocals do. After generating millions of views with show-stopping turns on YouTube live performance series, Scary Pockets, her voice powered covers of Bob Dylan, Adele, Marvin Gaye, Al Green, and more, making her one of the go-to voices on the program. After attracting a growing audience, she properly introduces herself on her 2022 independent debut EP, Hello My Name is Hunter. In 2016, Hunter was paying the bills modeling and acting and held down a year-long residency as house artist at the popular Los Angeles club and celeb hotspot, The Nice Guy. On one particular modeling trip, Hunter met GRAMMY® Award-winning recording artist, producer, and songwriter Lukas Nelson at the gate in the Austin, TX airport. Striking up an instant friendship, Lukas would enlist her to accompany him during various high-profile gigs such as sold out shows at The Troubadour and The Fonda, and an appearance on “Conan.” His father Willie even recruited her to join him during his performances at the Hollywood Bowl and Austin City Limits. Produced by John Alagia (Dave Matthews, Jason Mraz, John Mayer) Hello My Name is Hunter is six upbeat soulful tracks, with ’70s Motown-style melodies and a fun and flirty delivery. The single “Closer” is a quintessential summer jam that feels like a ride in a convertible.

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UMI

UMI

UMI leads with peace. With this intention, multidisciplinary artist Tierra Umi Wilson —who goes by the moniker UMI (which means ‘ocean’ in Japanese)— builds a space for healing in her music. UMI’s voice is soft and feather-like as her vocals gently call listeners to be reflective and embrace the range of their emotions. The 23-year-old Seattle native, who’s now based in LA, has been releasing music since 2017, finding early success with a string of EPs and songs like “Remember Me,” which has now surpassed 118 million streams on Spotify alone. Vogue offered an early cosign by naming UMI as one of the “young breakthrough musicians making noise in the music industry” and she has continued to raise the bar with consecutive projects, Introspection in 2020 and Introspection Reimagined, in 2021. UMI’s dedication, execution and ingenuity earned her recognition from Vogue, Interview Magazine, WWD and Refinery29, and support from the likes of Chanel and Nike. Throughout 2021, UMI brought her live show to festival stages including Governors Ball, Day N Vegas and Head in the Clouds, as well as joining Burna Boy for a performance at the iconic Hollywood Bowl. Now, with four years steadfast towards her first full-length album, UMI has arrived with Forest in the City. What began as a series of questions, including “Is the city our new forest? And how does the city impact our minds?,” evolved into sonic epiphanies and UMI’s proudest work yet. The album features moody slow jam “moonlit room,” the soul-awakening “whatever u like,” which was named best new music by Billboard, ESSENCE, Pigeons & Planes and more along with the dreamy track “sorry.” UMI will be on her first U.S. tour this summer with 23-dates including sold-out shows in San Francisco, New York, Chicago and more.

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Avant Garde Club

Avant Garde Club

Poised to make a name for themselves is Avant Garde Club (AG Club for short), a 14-member group of creatives from the East Bay that is made up of musicians, directors, filmmakers, content creators, photographers, and designers.

AG Club was founded in 2017 after Baby Boy and Jody Fontaine linked up for a studio session through a producer friend. Jody started following Baby on Twitter after discovering one of his music videos he made and instantly became a fan. Before joining AG Club, Baby was making music videos for other local acts. So for Baby and Jody to have good chemistry off that session was a sign of things to come. They made their first song “want to,” followed by another called “flowersss” that were both uploaded on SoundCloud with the hashtag wavy and under a “nameless” collective. After brainstorming several names, they landed on “AG Club” because their brand of off-kilter music was nothing like what was coming out of Oakland and San Francisco.

“We kind of look at our existence as a network on television,” Jody says. “If you turn your TV to Nickelodeon or something, you’ll probably see within 24 hours like two or three movies. Like 12 TV shows and maybe a special or two. That’s kind of how we feel AG Club could operate one day. We are the place where you go to find everything.”

Emmy Meli

Emmy Meli

Even on four hours sleep, Emmy Meli would always journal. During her shifts at the coffee shop, the 22-year-old scribbled between serving tables. While delivering drinks on the golf course, she’d steal glances at her notebook. Then on her day-off, Meli would record the week’s writings; tackling in one such session an anthemic track inspired by a recent dream. The song soon to be heard around the world was titled, “I AM WOMAN.”  With Amy Winehouse and Lauryn Hill as idols, it was perhaps inevitable that Meli would feel most fulfilled as a

mouthpiece for contemporary feminism. Coupling a powerful message with hypnotic vocal stylings that straddle jazz, RnB, pop and funk, now, Emmy Meli just has one job, and the singer is poised for a pop takeover.

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Muni Long

Muni Long

Muni Long’s wide-eyed R&B is written with pure honesty. In recent years, Muni has come to bare all of herself in song, but that ability was honed across more than a decade making hits for the likes of Ariana Grande, Rihanna, and Mary J. Blige, among others. Success under her own name, through her own vision, hits different. In Muni’s eyes, her rise is proof that Black women are commercially viable in an industry that has traditionally said otherwise. “I want to be a catalyst for little Brown girls,” she says. “You can be whatever you want.”

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Alaina Castillo

Alaina Castillo

Carrying a bold blend of alternative, R&B, and pop, Alaina Castillo invites the sort of intimacy reserved for 3 AM texts between lifelong friends—or lovers. Named the inaugural Spotify US RADAR artist and streamed over 200 million times, the Mexican-American singer-songwriter builds a wonderful nocturnal world of her own design. Last year, Castillo released her EP parallel universe. Heading into 2022, she prepares for her debut Coachella performance, upcoming project, and support tour with Coldplay.

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David Kushner

David Kushner

David Kushner – “Miserable Man”

Hailing from the suburbs of Chicago and now based in Florida, 21-year-old David Kushner puts his seductive tone and affinity for storytelling on display on his melancholy debut, “Miserable Man.” Shaded with gentle fingerpicked guitars and soft instrumental elements, the deeply personal single highlights Kushner’s airy baritenor and youthful energy. Since teasing the record on TikTok, Kushner has gained over 1.9m followers and 146k pre-saves for the single, as well as 130k+ for its forthcoming follow-up, “Mr. Forgettable,” in a span of two weeks. Bearing influences ranging from Bon Iver to Hozier, Kushner’s emotive sound and lyrical eloquence have positioned him for a long-lasting career.

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Justus Bennetts

Justus Bennetts

JUSTUS BENNETTS  – Don’t Trip (feat. GAYLE)

Fuquay-Varina, NC native, Justus Bennetts draws on the uncertainty and insecurity of his adolescence. At 22-years-old he crafts DIY divergent pop songs mixed with hip-hop and rock that are meant to comfort those feeling alone. Across his 2021 singles —the brash, R&B-influenced “Bad Day,” the nostalgic “Cool Kids” and more— Justus demonstrates a knack for storytelling. In less than a year the former car salesman who started off recording in a laundry room has amassed over 135 million streams.

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Wolf Alice

Wolf Alice

“The Last Man On Earth”

Wolf Alice are Ellie Rowsell (vocals, guitar), Joff Oddie (guitar, vocals), Theo Ellis (bass) and Joel Amey (drums, vocals). It has been a decade since the band began as a duo of Ellie Rowsell and Joff Oddie, then later expanding to a four-piece, with Joel Amey and Theo Ellis joining the group. Since then, the band saw their 2015 debut album My Love Is Cool soar to #2 on the UK charts, their sophomore album Visions Of A Life win the 2018 Hyundai Mercury prize, and a GRAMMY nomination for Best Rock Performance

The band have graced the stage at various worldwide festivals including the Pyramid Stage at Glastonbury, Coachella, and The Governors Ball NY. They played a massive 187 shows on the Visions Of A Life world tour – including a sold out Alexandra Palace, and two sold out dates at Brixton Academy. TV appearances include The Late Late show with James Cordon. Their most recent album Blue Weekend (produced by Markus Dravs (Arcade Fire, Björk, Brian Eno, Florence + The Machine) sees Wolf Alice embrace a newfound boldness and vulnerability in equal measure.

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Lonr

Lonr

“HI LONR”

Lonr refuses to conform. The mere mention of labeling his music makes his stomach turn. “If we’re gonna name genres, we’ve got to name, like, seven,” the 24-year-old singer, songwriter, and producer says. “I am not in a box, and I never will be. I do hip-hop. I do rock. I do punk. I do grunge. I do indie. A little R&B. I do everything.” And he certainly poured his all into the new Land of Nothing Real 2 EP, on which elastic, genre-fluid songwriting is used to grapple with a lifetime of loneliness, of constantly feeling like his individuality was under siege. It’s an extension of his goals since he adopted the name Lonr.: To present a true and complete version of himself and to inspire others to do the same. For the project, a follow up to 2020’s Land of Nothing Real, he wrote to diversify and elevate his sound, to appeal to as many types of people as possible. “Hi Lonr” is a love letter to himself that swells over syrupy beats. For Lonr., the variability of the songs is an honest reflection of his experiences—it’s hard to stay in one mood for too long.

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Cochise

Cochise

“Pocket Rocket”

Florida rapper, producer, and artist Cochise immediately separates himself from the pack. Instead of simply alternating bars and hooks over beats, his vocals are more like a jazz solo—they’re controlled and chaotic all at once. Remaining unpredictable, he fuses trap, dancehall, and anime with the intensity of a car crash. Introducing his genre- and culture-bending style, he independently dropped a pair of EPs—Pulp [2018] and Hijack [2019]—and served up anthems such as “Dig Me Freestyle,” generating millions of streams and views in the process. However, Cochise broke through with “Hatchback” during 2020. It distilled his Jamaican heritage, love for anime, lifelong obsession with Slick Rick and Busta Rhymes, and passion for dancehall vocal acrobatics into the rare outlier anthem that makes a dent in the mainstream. It featured in TikTok videos by the likes of Charli D’Amelio and Addison Rae and eventually amassed 65 million Spotify streams and 11 million YouTube views. Signing to Columbia Records, he maintained his momentum with “Lost It.” The Source praised, “The rising Palm Bay rapper shows off sonic diversity with his latest head-knocking banger.” On its heels, “Knicks” posted up another 6.5 million Spotify streams in a few months’ time. After racking up over 100 million streams and 30 million views and receiving acclaim from The Source, Genius, HotNewHipHop, and more, he consistently surprises on a series of 2021 singles and his full-length debut album, Benbow Crescent via Columbia Records, out now.

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Mazie

Mazie

“No Friends”

Mazie mixes modern malaise with vintage psychedelia: nostalgia laced with an impending sense of doom fueled by a world in ever-deepening crisis. Her songs are built on contradictions and double negatives, pairing fatalistic lyrics with shiny, alt-pop arrangements that are as infectious as they are unpredictable. “My music is heavily rooted in existentialism, and the duality of the whimsical and upbeat nature of the project combined with the sadness of the lyrics displays that,” notes the musician, who will release her debut EP the rainbow cassette on “I’m always trying to walk that line.”

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Conan Gray

Conan Gray

“Telepath”

The Texas native singer-songwriter, Conan Gray has over 6B global artist streams to date and has sold over 3M album adjusted units. In 2020, Conan’s debut album Kid Krow scored the #1 spot on the Billboard Top Pop Albums chart, and includes hit singles “Heather” & “Maniac”. His most recent release “Telepath” instantly became a global hit bringing Conan’s highest day-one streaming total ever, and has since gained over 15M global streams. Conan is set to embark on his global tour in March 2022, kicking off in Dallas, TX.

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Mimi Webb

Mimi Webb

Mimi Webb continues to bless the world with her powerful vocals and girl-next-door personality. The 20-year-old UK-bred singer-songwriter has had dreams of being a performer since she was a little girl, always jumping on the mic and performing for friends and family any opportunity she could. Inspired by the likes of Amy Winehouse, Adele and Sam Smith, Mimi was motivated to take piano lessons and even taught herself guitar so she could hold her own on stage just like the greats.

From enrolling in the school chorus at age 12, to attending the renowned Brighton Music College, she now turns her dreams into a reality as she signs with Epic Records and takes her artistry to the next level.

Most recently, Mimi unleashed her highly-anticipated new single titled “Reasons” and posted a heartwarming video on TikTok of her dad’s reaction to the record being played on the radio that amassed over 4 million views. The song now has over 4.5 million streams, and 450K YouTube views on the music video. Last year, her buzzing anthem “Before I Go” (17 million streams, 670K views) caught fire on Tik Tok when platform superstar Charli D’Amelio utilized it in not one, but two videos (here and here). This was unheard of and entirely unprecedented for a new artist. The track ultimately reached the famous creator’s 109M million followers, generating a total of over 92million views.

Right now, she’s preparing her debut EP set to arrive later this year. Get ready to fall in love with Mimi Webb.

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