What’s Next – hot up and coming artists on your new NOW album
17-year-old singer and songwriter Clairity encodes a message of empowerment within the glitch-y electronic production and airy pop vocalizations of her music. If you meet her in person, she’s not far from a character in Kick Ass or a Wes Anderson flick. To put it simply, she’s like the rad little sister you wish you had who splits her time between marathon Nintendo 3DS sessions, drawing, rocking Tumblr and Deviant Art, penning short stories, and writing songs.
Beginning voice lessons at the age of eight, she quickly developed a dynamic range. After learning how to play keyboards from instructional videos on YouTube, she’d spend her afternoons writing song after song, architecting a space separate from the confines of super-suburban White House, TN. Songwriter Pebe Sebert became a fan and sometime writing partner, even initiat- ing sessions between her daughter Ke$ha and a still-in-high-school Clairity. An independent A&R scout handed off some of her music to Kara DioGuardi, and the two began a partnership that led to a call from LAVA C.E.O. and founder Jason Flom who signed her in December 2014.
In the Spring of 2015, Clairity introduced herself to the world with her first track for LAVA/Republic, “Sharks In The Swimming Pool.” Coupling immersive production with a clever and catchy refrain, she painted a vivid picture of what it’s like to be the awkward one who stands out from the crowd. “Scarecrow,” off her upcoming debut EP, ALIENATION, showcases her cinematic narrative ability with the lyrics and melodies actually originating from a poem that she brought to a songwriting session. Clairity is utilizing her music to make a rather important statement and shedding light on a truth everybody should embrace—no matter what age. ALIENATION lends a voice to the non-conformist who has a breadth of spirit on the verge of being unlocked.
A name given at birth, Jidenna means “embracing the father,” in the Igbo language. His music is a testimonial to the contrasting experiences that have shaped, complicated, and ultimately defined his life – an origin story that covers multiple continents, coasts, and calamities.
Often described as a millennial version of Andre 3000, with the lyrical acumen of Kendrick Lamar and worldliness of Stromae, Jidenna continues to cultivate a singular approach to arts, culture, and community, refining his elegant, funky take on hip-hop – a genre he defines
as Swank – that brings together sociopolitical content and personal narratives wrapped in sounds that get his legendary soirees turned up.
Jidenna’s debut single, “Classic Man,” is part of the Wondaland Presents: The Eephus compilation from Janelle Monae’s Wondaland Records.