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What’s Next – hot up and coming artists on your new NOW album


Mary Lambert had just quit her job as a barista when her whole life changed. An aspiring singer-songwriter who also worked as a brunch waitress and bartender, she got a call from her friend Hollis Wong-Wear, who had sung on Macklemore & Ryan Lewis’ “White Walls.” Wong-Wear had recommended her to the duo, who were struggling to write a chorus for their new song, a marriage-equality anthem called “Same Love.” “Hollis said, ‘Ryan’s going to send you the track. You have two hours,’” Lambert recalls. “I got off the phone and ran across the street to the bar where I worked and told my boss everything. We did a shot, then I sabered a bottle of champagne with a sword. Then I was like, ‘Okay, I’ve gotta f@%king write this thing.’ Priorities.”

The result is the transcendent chorus to Macklemore & Ryan Lewis’ double-platinum hit “Same Love,” which Lambert wrote from her vantage point of being both a Christian and a lesbian. “The song already had a brain,” she says. “I wanted to give it a heart and make a very simple statement that my love is valid, too.” Writing and singing the hook led to Lambert’s first Grammy Award nominations (for “Song Of The Year” and “Album Of The Year”), performing “Same Love” with Macklemore and Lewis on the MTV Video Music Awards, The Ellen DeGeneres Show, and The Colbert Report, and joining the duo on their fall tour.


Los Angeles-based recording artist Wrabel has spent the past year in the studio with such renowned producers as Jimmy Hogarth, Greg Kurstin, Drew Pearson, Eg White, and Chris Braide, creating the emotionally moving, piano-driven songs that make up his debut album, which will be released by Island Def Jam later this year.

The affecting joyful love song “Ten Feet Tall” captured the ear of Dutch superstar DJ Afrojack, who has selected it to be the first U.S. single from his upcoming album. Afrojack invited Wrabel to perform the song at his homecoming concert in Amsterdam last fall, a show that found this compelling young artist performing for a crowd of more than 7,000 people.


London’s Louisa Rose Allen, better known as Foxes, has already made big waves in the US after lending her vocals to the Grammy©-winning smash “Clarity” with electronic superstar Zedd. The British chanteuse has been featured on the Late Show with David Letterman and Late Night with Jimmy Fallon, and won the praise of critics everywhere, including Billboard who calls her music “enigmatically sultry”. Foxes is posed for continued success with “Youth” – the anthemic single off her debut album, Glorious, due to be released later this year. For more information on Foxes, please visit

Since releasing her critically acclaimed debut album Perfectionist in the summer of 2011, Natalia Kills has toured the world with Katy Perry, Bruno Mars and Black Eyed Peas, eventually headlining her own jaunt in Europe. Two tracks from her debut album, “Free” feat. and “Mirrors,” went Top 10 in Europe and sold over 750,000.


Big Talk is the title of Conway’s dynamic introductory four-song EP, and NOW it’s your first impression of this “up and coming LA-based spitfire.” – (Boston Herald). As seen in her self-shot and edited “Big Talk” video, Conway is an artist with a diverse arsenal of talents which she uses to express her unique and purposeful vision.

Most recently Conway’s wildly charismatic personality and eclectic alt-pop hybrid sound earned her the opening position on Ellie Goulding’s North American tour. With enthralling performances, witty lyricism and an unabashed freedom inherent in her songs and visuals, Conway never ceases to impress.


An island girl born and raised in Guam, Pia fell for music at the age of eight, performing in school productions and singing along to artists such as Whitney Houston, Michael Jackson and Beyonce. Choirs and formal vocal training helped sharpen her skills and she built an online following by posting cover songs on YouTube.

2013 saw rising singer-songwriter Pia Mia grab the spotlight and never give it back. Her year’s many highlights included the Ryan Seacrest premiere of her track “Red Love,” the Vevo premiere for the companion video, an iTunes shout-out in their “Ahead Of The Curve” pop section and the release of her stunning debut EP, The Gift. One of her year’s most memorable moments took place at a summer dinner party, where Pia found herself seated between multi-platinum artists Kanye West and Drake wherein she belted out an amazing a capella rendition of Drake’s “Hold On, We’re Going Home,” which was captured on video and posted online. The clip lit up the internet, racking up more than 3.4 million views and introducing the world to pop music’s most exciting new voice!